[UGAF] Critiques

Wade Preston Shearer lists at wadeshearer.com
Thu Jun 28 17:54:05 MDT 2007


> I am going to have to disagree with the idea that the logo needs to  
> convey
> that it's an online/computer based training. First, I think that a  
> customer
> would be turned off by the fact that it's a machine, not a human  
> that's
> training them. Humanizing the company is probably a stronger  
> marketing move.
> Second, I think it's better to emphasize the training aspect than  
> the online
> aspect.

I didn't say that "online" and "computer" needed to be emphasized.  
What I was trying to say was that he simply needed to convey what the  
company was/does. I agree that a more personable feel would be a  
smart approach.
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