[UGAF] Critiques
Wade Preston Shearer
lists at wadeshearer.com
Thu Jun 28 17:54:05 MDT 2007
> I am going to have to disagree with the idea that the logo needs to
> convey
> that it's an online/computer based training. First, I think that a
> customer
> would be turned off by the fact that it's a machine, not a human
> that's
> training them. Humanizing the company is probably a stronger
> marketing move.
> Second, I think it's better to emphasize the training aspect than
> the online
> aspect.
I didn't say that "online" and "computer" needed to be emphasized.
What I was trying to say was that he simply needed to convey what the
company was/does. I agree that a more personable feel would be a
smart approach.
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