[UGAF] new logo for Walmart

[roi agneta]

I think it is pretty obvious.  First, remember WalMart's claim to fame is
attracting customers (and, of course, squashing competitors) and offering
just about any product you can think of.  If you look carefully at the
banners, they are all for products that WalMart does not (yet) offer, such
as banking and insurance.  So, getting a few pennies on click-throughs is
consistent with their business model and a clever way to generate revenue
with essentially no cost to them.
Roi Agneta
Kiska Dazyn

On Thu, Jul 17, 2008 at 12:55 PM, <rht at maylett.net> wrote:

> I'm hardly qualified to question WalMart's revenue-generating models (they
> practically own the entire Earth and most of the inner planets), but yeah,
> what possible reason could they have for selling space on their Web site
> to other companies?
>
> The whole point of WalMart's Web site, I would think, is to get people to
> buy stuff from them, not someone else. Wouldn't it be more profitable to
> advertise their own merchandise on their own site instead of another
> company's? Why would an e-commerce site intentionally provide a means to
> direct traffic (and money) away from their own products?
>
> I mean, wouldn't this, more or less, be the equivalent of having the
> greeters at their stores hand out promotions for other businesses?
> "Welcome to WalMart, ma'am, but before you shop here, wouldn't you rather
> go somewhere else?"
>
>
> > Why does Wal-Mart even have third-party banners on their site? Do they
> > really need that extra revenue? As if they aren't making enough
> exploiting
> > people with their own products.
> >
> > -shauna
>
>
>
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