[UGAF] new logo for Walmart

[Jessica Petersen]

I've seen the star referenced in an advertising campaign. The campaign in general just didn't feel like Walmart. I agree that the star doesn't make a lot of sense.

Personal opinion: I don't think a branding change alone is going to change their image. When I stop hearing about greedy lawsuits and stories about how poorly they treat their employees, I may consider shopping there. Until then, I'm heading to Target and Costco for my purchases. :)


Btw - Wade - did the social get together for this group ever happen? I didn't see anything about it on this list.


Jessica Petersen
Senior UI Designer
jpetersen at omniture.com
801.722.7000 x 1483 tel
801.722.7001 fax

-----Original Message-----
From: ugaf-bounces at ugaf.org [mailto:ugaf-bounces at ugaf.org] On Behalf Of Wade Preston Shearer
Sent: Monday, June 30, 2008 3:03 PM
To: UGAF Discuss
Subject: [UGAF] new logo for Walmart

Interesting. The wordwork is great, but I don't get the icon at all.

http://www.underconsideration.com/brandnew/archives/less_hyphen_more_burst_for_wal.php


What do you guys think? I'm glad that they finally ditched the hyphen.  
It's always bothered me. I'm also all for Walmart's efforts to improve their image. This is a step in the right direction, but what's up with the starburst?