[UGAF] new logo for Walmart

[Brook Harker]

Stick the smiley face on there. Then everyone is happy!


> From: Jessica Petersen <JPetersen at omniture.com>
> Reply-To: UGAF General Discussion <ugaf at ugaf.org>
> Date: Mon, 30 Jun 2008 15:52:05 -0600
> To: UGAF General Discussion <ugaf at ugaf.org>
> Subject: RE: [UGAF] new logo for Walmart
> 
> I've seen the star referenced in an advertising campaign. The campaign in
> general just didn't feel like Walmart. I agree that the star doesn't make a
> lot of sense.
> 
> Personal opinion: I don't think a branding change alone is going to change
> their image. When I stop hearing about greedy lawsuits and stories about how
> poorly they treat their employees, I may consider shopping there. Until then,
> I'm heading to Target and Costco for my purchases. :)
> 
> 
> Btw - Wade - did the social get together for this group ever happen? I didn't
> see anything about it on this list.
> 
> 
> Jessica Petersen
> Senior UI Designer
> jpetersen at omniture.com
> 801.722.7000 x 1483 tel
> 801.722.7001 fax
> 
> -----Original Message-----
> From: ugaf-bounces at ugaf.org [mailto:ugaf-bounces at ugaf.org] On Behalf Of Wade
> Preston Shearer
> Sent: Monday, June 30, 2008 3:03 PM
> To: UGAF Discuss
> Subject: [UGAF] new logo for Walmart
> 
> Interesting. The wordwork is great, but I don't get the icon at all.
> 
> http://www.underconsideration.com/brandnew/archives/less_hyphen_more_burst_for
> _wal.php
> 
> 
> What do you guys think? I'm glad that they finally ditched the hyphen.
> It's always bothered me. I'm also all for Walmart's efforts to improve their
> image. This is a step in the right direction, but what's up with the
> starburst?
> 
> 
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