[UPHPU] AI and Design

[cole at colejoplin.com]

Brad,

This was incredibly well stated. Passionate niches are money makers.  
And the easier it is to understand, the easier it is to purchase.

I know John Taber has done AI. I did some AI at ContentWatch (web  
filtering, spam filtering). While I see design as very passionate  
initially, there is no denying that following that up with complete  
functionality provides the best overall result. The balance of  
passionate and dispassionate, appeal and functionality, is a vital  
business lesson that many people never seem to recognize.

-- Cole

Quoting Brad Davis <bdavis at cove-mtn.com>:

>
>>    Do you know of anyone that has used AI, with BI? I would really   
>> like to see some research in the area.
>>
> Sorry Justin, I don't have any more info off the top of my head than has
> been mentioned.  I haven't done AI for over 15 years.
>
> As to using AI to effect Design:  Bob Lutz (of auto fame) wrote about
> design in the auto business.  He wrote about the "semi-tractor" design
> that was (and is still) used for the Dodge Ram pickups.  Lots of people
> hated it, and about 20% of truck buyers loved it.  The lovers bought the
> truck, the haters weren't going to buy Dodge anyway.  The design doubled
> Dodge truck sales, but if Dodge had used standard focus groups, they
> would not have increased sales.  (Mr. Lutz said they would have had a
> truck that nobody hated, but nobody would have become passionate about.)
>
> Design (especially user interface design) needs to cater to and convert the
> real user/customer, not the "looker".  Blind AI can miss that   
> differentiation.
>
> One of the things that web BI is trying to reduce is the number of shoppers
> who drop shopping carts just before order confirmation.  Work is done on
> making the page easier to understand, changing colors, adding text, etc.,
> while the real problem is that shopper has to wade through the whole
> process just to find out what shipping and taxes are and when the items
> might be shipped (or might be delivered).  AI can't add in what the designer
> left out.
>
>
> That said, I believe that the right data given to the right person   
> can provide
> the insights necessary to make a business successful.
>
> (So yes, I believe that AI and BI carefully used can make a difference.)
>
> Brad Davis
>
>
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