[UPHPU] Best way to incorporate blog into web site

[Wade Preston Shearer]

On 7 Oct 2008, at 19:31, Robert Merrill wrote:

> Omniture's blogs are a great example of theme/design integration.
> Remember that your users don't care if they are on "the blog" or not,
> but I recommend you make sure the user-experience is consistent enough
> that they're not lost, or have to learn a new set of menus/navigation.
> (Full disclosure: I work for Omniture)

I disagree. I believe a blog should not share the same design as your  
corporate/marketing site. Blogs and corporate/marketing website server  
very different purposes and are consumed very differently. And,  
regarding user-experience, users will have a harder time navigating  
your blog's navigation matches your site, opposed to traditional blog  
interface conventions.


> My only other advice--if you can, build on your own domain, using a
> subfolder off the root. Any other configuration loses all your
> company's current pagerank and search-engine "cred"... This is
> over-simplifying, but even this one step will do a lot for incremental
> site traffic to your website.

While a blog in a sub directory will surely help with SEO by the fact  
that it is content, you will get a lot more value in a sub domain.  
With a sub-domain, you get to get listed twice:

http://tinyurl.com/42kxet
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